How the Chief Revenue Officer (CRO) Role is Changing (A Sales Leadership Community Discussion Hosted by the Houston Chapter)
At this live event, senior executives shared insights and perspectives on the changing role of the Chief Revenue Officer (CRO).
The discussion covered their views on:
- What are the new and different expectations of the CRO?
- What are the reasons that companies are redefining these expectations of the CRO?
- How should CROs adjust to these changing expectations?
This virtual meeting included the discussion plus virtual networking. Host for the meeting was the Houston Chapter of the Sales Leadership Community with support from the University of Houston and SOAR Performance Group.
Listen online or download to listen later:
LEARN ABOUT PREVIOUS MEETINGS >>
Who contributed to the discussion?
- Carl Herman from the University of Houston (Executive Professor and Director of Executive Education for The Sales Excellence Institute)
- Fernando Moreno from SOAR Performance Group (Practice Leader)
- John Thackston from SOAR Performance Group (Vice President of Business Development)
When was the meeting?
October 25, 2022
Where was the meeting?
Virtual meeting on Zoom
Why should you attend in the future?
The meeting offers opportunities to:
- hear from other sales leaders to get their perspective on important topics you face within your company
- meet other sales leaders from the area to expand your personal and professional network
- connect with University of Houston students participating in the sales program to identify potential sales talent
- ask your questions to the panel (and group) to get further insights.
Who might you see at the meeting?
Events include sales leaders and senior executives from top companies of all sizes and industries. Plus, there will be University of Houston students that are participating in the sales program. Are you looking for some sales talent for your organization? The meeting is open to practitioner sales leaders and invited guests. There is no cost to attend. Registration before the meeting is required.
About the Houston Sales Leadership Community
- The Houston Sales Leadership Community was co-founded by the University of Houston and SOAR Performance Group to create a forum for best practice sharing and executive networking within the greater Houston area.
- The community is a cross-industry organization of senior sales leaders focused on building a community within the Houston market for advancing best practices in sales leadership.
- It also creates networking and mentoring opportunities for senior sales executives with University of Houston students participating in the sales program.
- The community is led by the advisory board with representatives from companies that represent different industries and go-to-market models.
- In addition to the meetings, the community also provides online options for participation through recordings and an online community.
