The rapid pace of change in today’s business environment creates the need for an increasing number of companies to transform the way they sell. This involves changing the way their assets (sales team, sales talent and customer engagement approach) with their new go-to-market strategies. This new way of thinking about the sales organization can be called Sales Capital Management.
Driving the right mindset, practices and behaviors required for your sales organization to deliver predictable, repeatable and meaningful results. Robert Sutton, a professor at the Stanford Graduate School of Business, did some interesting research on how organizations can scale best practices.
A theme arose as a result of several discussions with senior executives at Fortune 500 companies who were working to build a more customer focused organization. Once a new or improved way of doing business was discovered, getting it to spread throughout the organization proved to be very difficult. Sutton called it the Problem of More while the executives often described it as the challenge of “scaling” or “scaling up”.
As we dive deeper into sales transformation, we will focus on the importance of sales talent management. We have a great series on the core of talent management and why it is so important, which can be found HERE. So, we will instead focus on the value of talent management as a part of a sales transformation initiative and how to overcome some of the barriers that organizations often face.
In this part of the series on 6 Key Elements to Effective Sales Transformation, we focus on sales and marketing alignment. The end of the year is one of those treasured times that offers the opportunity for genuine reflection and contemplation of what has occurred over the past year and what will occur in the year to come.
Thank you to everyone that came out to the Atlanta Sales Leadership Community meeting. It was a great opportunity to network, share and learn. The meeting included a panel discussion on “Leading in an Environment with an Accelerating Pace of Change”. The panel from the community shared insights and perspectives on leading in an environment with an accelerating pace of change.
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