Learn how to recognize when sales enablement isn’t actually enabling sales and how you can leverage your investment in Salesforce to improve sales results. Session 1 is an introduction to the series and the 5 reasons new innovations aren’t adopted. Hosts: SOAR Performance Group and Prolifiq.

Welcome to the breaking down the adoption barrier series. This is going to be a really exciting six-part series on why sales enablement isn’t actually enabling sales and how you can leverage your investment in Salesforce to improve sales results.  This is a joint session being presented by Soar Performance Group and Prolifiq. One of the things that we found shocking is that over the past four years organizations with a dedicated sales enablement function has gone from 20% to 60% and you would think with that investment in that level of investment being put into sales enablement you would see performance improving. Not only do we not see performance improving during this time period, the percentage of reps making quota actually went down. What we’re going to explore over this series is what can you do as a Sales Leader or a sales enablement leader to help drive a different result in your organization.

Things that you’re going to take away from this series:

• a point of view on why sales enablement isn’t driving the kind of value it potentially could for your organization
• examples of how other organizations are overcoming barriers to realizing value from sales enablement
• frameworks, tools, and actionable insights that you can take and use within your own organization to drive faster intake and adoption of enablement