In this episode, Charlie sits down with Josie Marshburn of Yext, Kirsten Kliphouse of Redhat and Dean Nolley of Ricoh to discuss their views on sales enablement.

Here is a list of questions discussed:

• What does sales enablement mean to you and your organization?
• Which functions are involved in sales enablement and how do you manage handoffs between groups?
• At your company, what types of sales enablement initiatives have you put in place?
• Of these initiatives, which have been the most impactful and what results have you seen?
• Why do some sales enablement initiatives drive greater results than others?
• As you are making investments in sales enablement initiatives, how do you evaluate the ROI?
• What is the biggest piece of sales enablement advice you would like to give other sales leaders?