social selling Archives - SOAR Performance Group

Articles Tagged with: social selling

Buyer Engagement in the Virtual World - Sales Leadership Community Virtual Meeting Hosted by Atlanta Chapter

October 14, 2021

Episode 37: Buyer Engagement In The Virtual World

The virtual meeting of the Sales Leadership Community hosted by the Atlanta Chapter. The topic for the meeting was “Buyer Engagement In The Virtual World”. Senior executives share experiences, insights and perspectives on how their sales and customer success team have adapted their buyer engagement for today’s world of virtual interactions. Host for the meeting was the Atlanta Chapter of the Sales Leadership Community with support from Georgia State University and SOAR Performance Group.

August 6, 2019

Episode 13: How Sales Leaders Are Addressing Changing Customer Buying Behavior

In this episode, panelists provide valuable perspectives and advice on changes in customer buying behavior. The panel includes John Thackston, Vrahram Kadkhodaian, Tom O’Connor, and Jonathan Leaf.

August 6, 2019

Episode 12: Aligning Sales and Marketing to Drive Results

In this episode, our panel of sales and marketing leaders provided valuable perspectives and advice on aligning sales and marketing to drive results. Panelists included Jim Grass, Mike Finke, Phyllis Millikan, and John Thackston.

June 4, 2019

How Sellers Can Win in a World of the Subscription Business Model

A new generation of buyers has grown up with the subscription buying model, a model promoted every day through the proliferation of apps offering everything from fitness to finance – all delivered at the tap of a finger.

In his book, Subscribed: Why the Subscription Model Will Be Your Company’s Future – and What to Do About It, Tien Tzuo, founder of Zuora, says executives need to think about how their companies will thrive in a subscription business. According to Tzuo: “If you’re not shifting to this business model now, chances are that, in a few years, you might not have any business left to shift.”

Are you at risk of being irrelevant to today’s buyers? Three things that you can do about it:

May 1, 2018

Is Your Sales Organization at Risk of Being Irrelevant to Today’s Buyers?

It’s no secret the customer buying experience has changed the relationship between consumers and businesses. In fact, many sales organizations have become irrelevant to today’s buyers. Consumers are more empowered with their own data and research and they are coming to sales organizations with the solutions vs. coming for the solutions. At an Atlanta Sales Leadership Community event we talked to executives from Cox Communications, Kaiser Permanente, and Georgia Pacific about how this impact has affected their companies.

Here are some initiatives your sales organization should implement to meet the demands of the customer buying experience:

How SOAR Helped Gainsight Enable Their CSMs to Improve Retention, Expansion, and ROI

3 Steps to Drive Breakthrough Growth Within Your Account Base

3 Practical Ways to Optimize Account Growth

Sales Analytics and AI

Executive Panel Discussion: Planning for Growth in 2024 – Balancing New Account Acquisition and Existing Customer Expansion

Recording of Gainsight Pulse Conference: Key Skills CSM Teams Need to Succeed in 2023

Measurement Matters: How to Set the Right KPIs for Your Startup

Cold Ones Podcast: Navigating Market Shifts with John Thackston

Sales Analytics and AI

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