Which Sales Opportunities are Diamonds in the Rough?
The birthstone for April is the diamond. Diamonds form deep in the earth under extreme heat and pressure. They are forced from their hiding places by nature or by man. Only then can the diamonds be cut and polished to let the natural beauty shine. And the potential value realized.
As you approach the next sales quarter, consider which sales opportunities in your funnel or pipeline are the diamonds in the rough. Each have been (or will be) hard to find, so treat them with care. Each sales opportunity must be shaped and polished to realize the potential value (to you and the customer). Accomplishing this realization of potential value will require focus, effort, and execution.