The global pandemic has accelerated the movement towards virtual buyer engagement and away from face-to-face engagement. This has resulted in changes in buyer behavior. Many sales as well as customer success leaders are now asking the question: moving forward, will we stick to the new methods of buyer and customer engagement or return to the old ways?
The February 11th virtual meeting of the Sales Leadership Community hosted by the Chicago Chapter was a great event.
The topic for the meeting was “Moving From Opportunity-Focused Selling to Account-Based Selling”. At this event, the panel of senior executives shared insights, perspectives, and experiences on the differences between opportunity-focused selling and account-based selling. During the discussion, panelists commented on the people/roles involved plus engagement approaches necessary to be successful.
This virtual meeting included 60 minutes of panel discussion plus 30 minutes of virtual networking. Attendees left the meeting with ideas, approaches, and actions to help organizations more effectively engage whether the focus is opportunity-based or account-based.
The February 4th virtual meeting of the Sales Leadership Community hosted by the Atlanta Chapter was a success!
The topic for the meeting was “What CEOs Look For In Their Sales Leaders”. At this live event, CEOs shared their perspectives about the critical role of the sales leader. The discussion covered their views on:
- Finding and hiring the right sales leader
- Working with the sales leader on the strategic direction of the sales organization
- Aligning on the operational expectations to support the execution of the sales strategy
See below for the link to download or listen to the recording. This virtual meeting included 60 minutes of panel discussion plus 30 minutes of virtual networking. The host for the meeting was the Atlanta Chapter of the Sales Leadership Community with support from Georgia State University and SOAR Performance Group.