Learn how to recognize when sales enablement isn’t actually enabling sales and how you can leverage your investment in Salesforce to improve sales results. Session 2 discusses Reason #1 new innovations aren’t adopted. Hosts: SOAR Performance Group (https://soarperformancegroup.com/) and Prolifiq (https://www.prolifiq.com/).

Today we’re going to focus very specifically on compatibility with values. How does the topic of compatibility with values contribute to some of the issues around increasing investment in sales enablement and quota attainment not going up? Values are a set of ideas that guide an individual and organization in terms of assessing what is right and wrong. When you have initiatives that are different from those core set of values that can create a disconnect in the organization.