Whether your organization is large or small, becoming more strategic to your most important accounts is likely a priority. Regardless of where you are on your journey—from departmental selling to enterprise selling to strategic account management—you may be wondering if strategic account management is worth the investment for your company.
At this event, the panel of senior executives shared insights, perspectives, and experiences on the differences between opportunity-focused selling and account-based selling. During the discussion, panelists commented on the people/roles involved plus engagement approaches necessary to be successful.
Host for the meeting was the Chicago Chapter of the Sales Leadership Community with support from DePaul University’s Center for Sales Leadership and SOAR Performance Group.
The topic for the meeting was “Moving From Opportunity-Focused Selling to Account-Based Selling”. At this event, the panel of senior executives shared insights, perspectives, and experiences on the differences between opportunity-focused selling and account-based selling. During the discussion, panelists commented on the people/roles involved plus engagement approaches necessary to be successful.
This virtual meeting included 60 minutes of panel discussion plus 30 minutes of virtual networking. Attendees left the meeting with ideas, approaches, and actions to help organizations more effectively engage whether the focus is opportunity-based or account-based.
Host for the meeting was the Chicago Chapter of the Sales Leadership Community with support from DePaul University’s Center for Sales Leadership and SOAR Performance Group.
The virtual meeting of the Sales Leadership Community hosted by the Houston Chapter. The topic for the meeting was “Becoming More Strategic with Your Most Strategic Accounts”. At this live event, the panel of senior executives shared experiences, insights and perspectives on how they have adapted their approaches with their most strategic accounts to become more strategic in their engagements. Host for the meeting was the Houston Chapter of the Sales Leadership Community with support from the University of Houston and SOAR Performance Group.
The topic for the meeting was “Becoming More Strategic with Your Most Strategic Accounts”. At this live event, the panel of senior executives shared experiences, insights and perspectives on how they have adapted their approaches with their most strategic accounts to become more strategic in their engagements. This virtual meeting included 60 minutes of panel discussion plus 30 minutes of virtual networking. Attendees left the meeting with ideas, approaches, and actions to help their organizations be more strategic with the most strategic accounts. Host for the meeting was the Houston Chapter of the Sales Leadership Community with support from the University of Houston and SOAR Performance Group.
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