The virtual meeting of the Sales Leadership Community hosted by the Atlanta Chapter. The topic for the meeting was “Buyer Engagement In The Virtual World”. Senior executives share experiences, insights and perspectives on how their sales and customer success team have adapted their buyer engagement for today’s world of virtual interactions. Host for the meeting was the Atlanta Chapter of the Sales Leadership Community with support from Georgia State University and SOAR Performance Group.
In this episode, panelists provide valuable perspectives and advice on changes in customer buying behavior. The panel includes John Thackston, Vrahram Kadkhodaian, Tom O’Connor, and Jonathan Leaf.
In this episode, our panel of sales and marketing leaders provided valuable perspectives and advice on aligning sales and marketing to drive results. Panelists included Jim Grass, Mike Finke, Phyllis Millikan, and John Thackston.
A new generation of buyers has grown up with the subscription buying model, a model promoted every day through the proliferation of apps offering everything from fitness to finance – all delivered at the tap of a finger.
In his book, Subscribed: Why the Subscription Model Will Be Your Company’s Future – and What to Do About It, Tien Tzuo, founder of Zuora, says executives need to think about how their companies will thrive in a subscription business. According to Tzuo: “If you’re not shifting to this business model now, chances are that, in a few years, you might not have any business left to shift.”
It’s no secret the customer buying experience has changed the relationship between consumers and businesses. In fact, many sales organizations have become irrelevant to today’s buyers. Consumers are more empowered with their own data and research and they are coming to sales organizations with the solutions vs. coming for the solutions. At an Atlanta Sales Leadership Community event we talked to executives from Cox Communications, Kaiser Permanente, and Georgia Pacific about how this impact has affected their companies.
Here are some initiatives your sales organization should implement to meet the demands of the customer buying experience: