A challenging market in recent years has caused many companies to reconsider how they balance new account acquisition with existing customer expansion.
Keep reading for 3 practical shifts your organization can make to optimize growth in both new and existing accounts, based on insights shared from a recent panel discussion hosted by the Sales Leadership Community.
Do you believe Revenue Kickoff (RKO) events are a critical catalyst for a great sales year?
Most revenue leaders see RKO as an opportunity to: celebrate successes in the prior year, set the direction for the coming year, learn and upskill, and build relationships.
With such positive intent, why are so many RKO events letdowns?
At SOAR, we’ve had the privilege of participating in so many kickoff events we have lost count! We have experienced everything from an event with thousands of sellers at the Bellagio in Las Vegas to an event with twelve sellers at their headquarter office. We always love the opportunity to support our customers at RKO. However, we have seen some things that work better than others.
With that in mind, we would like to offer 9 stumbling blocks to a successful RKO event, with practical tips to ensure your RKO event catapults you toward success in the new year.
Included in this newsletter are our top resources our top resources for a strong finish in Q4:
In my conversations with chief revenue officers (CROs), a recurring theme is emerging. They tell me: “John, we just aren’t effectively articulating our value and differentiation.” While this has long been a challenge for sales leaders, several macro forces have accelerated this issue:
Additionally, there is the issue of a generation of sellers who have come of age in a predominantly growing market. When combined with the overall industry pressures, this creates a major challenge for organizations trying to make their number.
Does this all sound familiar?
As we enter a new year, kickoff is a great time to ensure that our revenue generating teams are all aligned on a high impact, buyer centric conversation.
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