The SOAR Report Fall 2023 Included in this newsletter are our top resources our top resources for a strong finish in Q4: Finish Strong/Start Fast Index to measure your organization’s readiness for a Strong Finish in Q4 and a Fast Start in Q1 A Note From Our CEO: Ask These Five Questions to Improve...
Ask These Five Questions to Improve Your Value Articulation and Differentiation
In my conversations with chief revenue officers (CROs), a recurring theme is emerging. They tell me: “John, we just aren’t effectively articulating our value and differentiation.” While this has long been a challenge for sales leaders, several macro forces have accelerated this issue: Corporate priorities shifting – for many years the focus was on...
Webinar: Driving Breakthrough Growth Within the Customer Base
Watch here As we move through 2023, there are many forces making new customer acquisition a challenge:Frozen budgetsMore decision makers involvedHigher scrutiny of new investments and suppliers As a result, organizations are making growing within the customer base a priority. In this webinar, learn:The five reasons organizations struggle with account growthHow to build an effective customer...
Episode 44: Who Owns the Pipeline? Marketing and Sales Leaders Teaming Together to Drive Results
Who Owns the Pipeline? (A Sales Leadership Community Panel Discussion Hosted by the Atlanta Chapter) Senior executives share their perspectives about pipeline ownership of opportunities with customers and prospects. The discussion covers their views on different aspects of the pipeline including: Who really has accountability for and owns the pipeline? What is the role of…
How Do We Finish This Year Strong and Start Next Year Fast? (A Sales Leadership Community Meeting Hosted by the Chicago Chapter)
At this special event, John Thackston shared insights and perspectives on finishing the current sales year strong while simultaneously getting ready to start the next sales year fast. John covers views on: What is most important to finish the current sales year strong and deliver expected results? What is most important to getting the team…