strategy and planning – SOAR Performance Group

Articles Tagged with: strategy and planning

July 20, 2026

How SOAR Helped WSO2 Transform from Product-Led to Sales-Led Growth

WSO2 is an open-source technology company providing API management, integration, and identity solutions to enterprises worldwide. Following an acquisition in 2024 by private equity firm EQT, WSO2 set the objective to grow from $120M to $300M ARR. Jeff Paul, former SVP and Head of Global Sales at WSO2, shares how SOAR is helping build the...

March 27, 2026

How SOAR Helped Thomson Reuters Drive Vertical AI Adoption and Win Market Leadership

Thomson Reuters is an AI and technology company empowering professionals with trusted content and workflow automation. Lourdes Reed, SVP and Head of Customer Success for the Thomson Reuters Legal Professionals Group, shares her experience working with SOAR. SOAR has worked with Lourdes and her teams since April 2025. In a competitive environment where firms were racing...

March 11, 2026

Beyond The Buzz: Sustaining Sales Performance After Your SKO

Speaker John Thackston Webinar Abstract You spent months planning SKO and spent millions pulling it off. Now, a few weeks later, where is the evidence of that investment? In Beyond the Buzz: Sustaining Sales Performance After SKO, we’ll unpack why SKO momentum fades and what you can do about it. In this practical session for...

October 21, 2025

Are Your People Better Than Your Bots?

By now, we’ve all interacted with AI through customer support chatbots, automated purchase journeys, or digital assistants. While automation can handle routine transactions efficiently, things get more complicated in the B2B world. When customers have real problems or are making strategic buying decisions, they want more than a quick answer; they want insight from a...