Episode 5: Changing the Customer Engagement Through Value Creation Selling
In this episode, John sits down with Oscar Vazquez to discuss changing the customer engagement through value creation selling.
In this episode, John sits down with Oscar Vazquez to discuss changing the customer engagement through value creation selling.
A new generation of buyers has grown up with the subscription buying model, a model promoted every day through the proliferation of apps offering everything from fitness to finance – all delivered at the tap of a finger.
In his book, Subscribed: Why the Subscription Model Will Be Your Company’s Future – and What to Do About It, Tien Tzuo, founder of Zuora, says executives need to think about how their companies will thrive in a subscription business. According to Tzuo: “If you’re not shifting to this business model now, chances are that, in a few years, you might not have any business left to shift.”
Sales Methodology is a topic that has been around for a long time, but in discussions with hundreds CROs over the past 2 years we have heard questions like:
Atlanta, GA – SOAR Performance Group (SOAR) and Prolifiq are co-hosting a live, complimentary webinar titled “Four Focus Areas Helping Medical Device Companies Drive Better Sales Results” on Tuesday, September 26 from 1:00 PM to 1:45 PM Eastern US Time. The webinar will feature insights from Charlie Thackston, President, SOAR Performance Group and Bill Green, Chief Commercial Officer, Prolifiq.
As hospitals and networks strive to deliver better value and patient outcomes, it’s crucial that medical device companies position themselves as partners (not just vendors). A well-executed strategic account planning process can elevate relationships with customers to drive better sales results.
Chicago, IL – The next Chicago Sales Leadership Community meeting will be Friday, May 19th at DePaul University’s Center for Sales Leadership (11th Floor, 1 E. Jackson, Chicago, IL 60604). The meeting will include networking, breakfast, a panel discussion, and open question and answer time. Hear the expert panel discuss “How Sales Leaders Are Addressing Changing Customer Buying Behavior” and network with sales leaders from CH Robinson, HP Enterprise, IRI, LinkedIn, Miller Coors, Patterson Medical, SAP, Shearer’s Foods, Siemens Healthineers, Softchoice, Southwire, Whirlpool, Zones and other top companies at this event.
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