Learn how to recognize when sales enablement isn’t actually enabling sales and how you can leverage your investment in Salesforce to improve sales results. Session 3 discusses Reason #2 new innovations aren’t adopted. Hosts: SOAR Performance Group (https://soarperformancegroup.com/) and Prolifiq (https://www.prolifiq.com/).

The number of organizations with a dedicated sales enablement function has gone from 20% to 60%. You would think would have a massive impact in terms of improving performance. Not only is performance not improving, it’s actually going down. Our viewpoint is that it’s about adoption. Here we share a specific focus on one of the reasons why new innovations and new approaches aren’t adopted – compatibility with beliefs.