Ron brings to his affiliation with SOAR 30 years of field sales leadership and revenue growth with B2B software companies, including ERP, Supply Chain, Business Intelligence, Data Integration, and Analytics.  In his roles, he has led sales, pre-sales, marketing, alliances, professional services, training, and customer success teams with successful entrée and expansion across most industry sectors.

In his work with SaaS startups (<$20M) such as BigMachines, Kinaxis, and ArborMetrix, as well as more established solutions ($100M – $1B) including JDEdwards, Informatica, and ExactTarget, Ron has honed a hands-on knowledge in diagnosing revenue issues and developing Go-To-Market strategies which he now brings to SOAR.

His experience has proven that a refined GTM strategy, focused market targeting, differentiated positioning, value-based messaging, and an aligned marketing and sales team, will produce predictable results in top-line revenue as well as provide the necessary foundations for scale, whether applied in software / technology as well as across other industry sectors.

Ron is also the co-chair of the Chicago Chapter of the Sales Leadership Community, a cross industry organization of senior sales leaders focused on building a platform for advancing best practices in sales leadership, developed by SOAR Performance Group in conjunction with DePaul University.

Ron holds a B.S. in Business Administration from Illinois State University and completed the Executive Program at The Kellogg School of Management at Northwestern University.

Originally from Texas and now based in Colorado, Michael brings to his affiliation with SOAR Performance Group expertise in sales, communication, facilitation, training, and consulting.  As a facilitator he has delivered hundreds of workshops across the world on-site and virtually. With a warm inviting style, his workshop delivery is known to drive behavior change through a mix of practical application, positivity, passion, and energy. Michael’s ability to drive successful organizational transformation and continuous focus on building long-term relationships allows him to engage as a trusted advisor with teammates and clients.

Spending over two decades at a global fortune 50 information technology company taught him the importance that teamwork and collaboration play in organizational success. Michael encourages and practices these two critical skills in all engagements. He is captivated by the power of communication and believes that the ability to communicate ideas clearly and confidently is a critical life skill.  In his engagement, he strives to enable participants to become more confident communicators. Michael is an articulate storyteller who is effective applying this skill in communicating at all organizational levels.

He has been married to MaryAnn for 35 years and they have three adult children. He enjoys camping, hiking, and climbing.

Alex Brown brings to his affiliation with SOAR Performance Group a passion for business development and finding ways to do things better and more effectively. His career includes over twenty years working in sales, leadership, and client-facing roles.

Alex started his career working in the financial services sector in phone sales. By meeting performance goals, he rose through the ranks from phone sales to field sales to Vice President. As Vice President, he oversaw a team of 110 brokers where he set sales goals and provided sales coaching to help team members achieve the goals. Under his guidance, the team consistently finished in the top third nationally. After 14 years in financial services, Alex moved to enterprise software sales with a SaaS based firm where he demonstrated success.

Alex has a degree in finance from the University of Colorado at Boulder. He also has a master’s degree in technology from Auburn University. He makes his home in Chattanooga with his significant other, their three children, and their golden retriever. When not working, you will find them all in the mountains of Chattanooga hiking or skiing in Colorado, where Alex grew up.

Ken Burger brings to his association with SOAR Performance Group more than 38 years of sales, sales management, brand management, consulting, and training experience, primarily with two Fortune 20 companies: Hewlett-Packard (HP) and Procter & Gamble (P&G).

By using a consistent sales process, developing winning strategies, and executing effective sales plans to build long-lasting client relationships,  Ken brings SOAR clients extensive experience in managing complex service and product sales cycles.

At HP, and its predecessor company EDS, Ken coached and trained multidisciplinary sales teams on selling multi-million dollar, multi-year outsourcing services contracts to commercial and government clients in markets across the globe.

At P&G, Ken led groups of sales managers and sales representatives throughout the Western U.S. to quota attainment via several consumer product management positions.

Ken earned his Bachelor of Science degree in Agricultural Economics from Cornell University, majoring in marketing.

Ken is a member of the Cornell Club of Orange County, California and he volunteers with the Discovery Museum of Orange County.  He lives in Newport Beach, California, with his wife, Jean Ashby.