buyer engagement Archives - SOAR Performance Group

Articles Tagged with: buyer engagement

August 18, 2023

Ask These Five Questions to Improve Your Value Articulation and Differentiation

In my conversations with chief revenue officers (CROs), a recurring theme is emerging. They tell me: “John, we just aren’t effectively articulating our value and differentiation.” While this has long been a challenge for sales leaders, several macro forces have accelerated this issue: Corporate priorities shifting – for many years the focus was on...

July 21, 2023

4 Keys to Equip CSMs to Succeed

In 2023, Customer Success Managers are stuck between the often opposing priorities of customers and companies. Customers are scrutinizing budget, spend and value more than ever, while companies are prioritizing renewal and expansion revenue. This leaves CSMs navigating many expectations from various directions. How can your organization equip your CSMs to succeed in this...

January 13, 2023

Tailoring the Buyer and Customer Experience to Address Changes in Decision Making

In recent years, buyers are noticeably changing their decision-making processes. How are these changes impacting sales teams, and how can sales leaders help their teams tailor the buyer and customer experience to address these changes? Keep reading for insight from our panel of sales leaders. Read More

September 22, 2022

Optimize Your Sales Coverage By Answering These Questions

As a sales leader, how do you know when your sales coverage model needs a change? Then, how do you implement that change? At a previous Sales Leadership Community meeting, a panel of sales leaders from Amazon, TransUnion, Lenovo, and SOAR Performance Group shared suggestions for determining and changing your sales coverage model. Continue reading...

May 4, 2022

Think Differently and Engage Differently: Two Requirements for Becoming More Strategic to Your Most Important Accounts

Whether your organization is large or small, becoming more strategic to your most important accounts is likely a priority. Regardless of where you are on your journey—from departmental selling to enterprise selling to strategic account management—you may be wondering if strategic account management is worth the investment for your company. Read More

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Ask These Five Questions to Improve Your Value Articulation and Differentiation

4 Keys to Equip CSMs to Succeed

Tailoring the Buyer and Customer Experience to Address Changes in Decision Making

Optimize Your Sales Coverage By Answering These Questions

Think Differently and Engage Differently: Two Requirements for Becoming More Strategic to Your Most Important Accounts

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Beyond The Buzz: Sustaining Sales Performance After Your SKO

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