This episode is about an Atlanta Sales Leadership Community event where executive sales leaders provided valuable perspectives and advice on using technology to improve the customer buying experience.
A new generation of buyers has grown up with the subscription buying model, a model promoted every day through the proliferation of apps offering everything from fitness to finance – all delivered at the tap of a finger.
In his book, Subscribed: Why the Subscription Model Will Be Your Company’s Future – and What to Do About It, Tien Tzuo, founder of Zuora, says executives need to think about how their companies will thrive in a subscription business. According to Tzuo: “If you’re not shifting to this business model now, chances are that, in a few years, you might not have any business left to shift.”
Thank you to everyone that came out to the Chicago Sales Leadership Community meeting. It was a great opportunity to network, share and learn. The meeting included a panel discussion on “Changes in Customer Decision Making Teams”. The panel from the community shared insights and perspectives on ways their companies are successfully adapting to these changes in customer buyer behavior:
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