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Articles Tagged with: strategy and planning

May 4, 2023

Webinar: Driving Breakthrough Growth Within the Customer Base

As we move through 2023, there are many forces making new customer acquisition a challenge:

Frozen budgets
More decision makers involved
Higher scrutiny of new investments and suppliers

As a result, organizations are making growing within the customer base a priority. In this webinar, learn:

The five reasons organizations struggle with account growth
How to build an effective customer expansion program
How to operationalize customer expansion within your CRM

October 20, 2022

Episode 44: Who Owns the Pipeline? Marketing and Sales Leaders Teaming Together to Drive Results

Who Owns the Pipeline? (A Sales Leadership Community Panel Discussion Hosted by the Atlanta Chapter)

Senior executives share their perspectives about pipeline ownership of opportunities with customers and prospects. The discussion covers their views on different aspects of the pipeline including:

Who really has accountability for and owns the pipeline?
What is the role of marketing in driving pipeline quantity, quality, and velocity?
What is the role of sales in driving pipeline quantity, quality, and velocity?
How are marketing and sales teaming together to drive pipeline quantity, quality and velocity?
What is the ideal (or preferred) size and shape of the pipeline?

The host for the meeting was the Atlanta Chapter of the Sales Leadership Community with support from Georgia State University and SOAR Performance Group.

Download the recording or listen online:

July 26, 2022

How Do We Finish This Year Strong and Start Next Year Fast? (A Sales Leadership Community Meeting Hosted by the Chicago Chapter)

At this special event, John Thackston shared insights and perspectives on finishing the current sales year strong while simultaneously getting ready to start the next sales year fast.

John covers views on:

What is most important to finish the current sales year strong and deliver expected results?
What is most important to getting the team off to a quick start in the new sales year?
How do you balance finishing the current sales year with preparing for a quick start in the new sales year?

The virtual meeting included a presentation plus virtual networking. Attendees left the meeting with ideas, approaches, and actions to help deliver results for the current sales year and the next sales year. Host for the meeting was the Chicago Chapter of the Sales Leadership Community with support from DePaul University’s Center for Sales Leadership and SOAR Performance Group.

Listen online or download to listen later:

February 25, 2022

Evolution to Enterprise Selling: Transitioning Your Sales Motion – Sales Leadership Community Meeting Hosted by Atlanta Chapter

The April virtual meeting of the Sales Leadership Community hosted by the Atlanta Chapter had a great turnout and panel discussion.

At this live event, senior executives shared their perspectives about “Evolution to Enterprise Selling: Transitioning Your Sales Motion”. The discussion covered views on different aspects of enterprise selling including:

Is it the right time for your organization to focus on enterprise selling?
What are the expected investments necessary to be successful with enterprise selling?
What internal and external challenges can be expected by your selling organization?
What are the keys to success for enterprise selling?

The virtual meeting included 60 minutes of panel discussion plus 30 minutes of virtual networking. Participants left the meeting with ideas, approaches, and actions to help transition the sales motion to support enterprise selling. The host for the meeting was the Atlanta Chapter of the Sales Leadership Community with support from Georgia State University and SOAR Performance Group.

Listen now or download to listen later:

May 5, 2021

Episode 36: Becoming More Strategic With Your Most Strategic Accounts

The virtual meeting of the Sales Leadership Community hosted by the Houston Chapter. The topic for the meeting was “Becoming More Strategic with Your Most Strategic Accounts”. At this live event, the panel of senior executives shared experiences, insights and perspectives on how they have adapted their approaches with their most strategic accounts to become more strategic in their engagements. Host for the meeting was the Houston Chapter of the Sales Leadership Community with support from the University of Houston and SOAR Performance Group.

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Webinar: Driving Breakthrough Growth Within the Customer Base

As we move through 2023, there are many forces making new customer acquisition a challenge:

Frozen budgets

More decision makers involved

Higher scrutiny of new investments and suppliers

As a result, organizations are making growing within the customer base a priority. In this webinar, learn:

The five reasons organizations struggle with account growth

How to build an effective customer expansion program

How to operationalize customer expansion within your CRM

Episode 44: Who Owns the Pipeline? Marketing and Sales Leaders Teaming Together to Drive Results

Who Owns the Pipeline? (A Sales Leadership Community Panel Discussion Hosted by the Atlanta Chapter)

Download the recording or listen online:

How Do We Finish This Year Strong and Start Next Year Fast? (A Sales Leadership Community Meeting Hosted by the Chicago Chapter)

At this special event, John Thackston shared insights and perspectives on finishing the current sales year strong while simultaneously getting ready to start the next sales year fast.

Listen online or download to listen later:

Evolution to Enterprise Selling: Transitioning Your Sales Motion – Sales Leadership Community Meeting Hosted by Atlanta Chapter

The April virtual meeting of the Sales Leadership Community hosted by the Atlanta Chapter had a great turnout and panel discussion.

Listen now or download to listen later:

Episode 36: Becoming More Strategic With Your Most Strategic Accounts

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How SOAR Helped Gainsight Enable Their CSMs to Improve Retention, Expansion, and ROI

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