Senior executives from the community shared insights and perspectives on how their companies are transforming their sales organizations to meet the expectations of today’s buyers by moving from product sales to solution and outcome sales. Hosts for the meeting was the Atlanta chapter of the Sales Leadership Community. Special thanks to Georgia State University and SOAR Performance Group.
Learn why a value-selling strategy is a game-changer to win in the current buying environment.
The topic for the meeting was “Moving from Product Sales to Solution and Outcome Sales”. Buyers are increasingly making purchase decisions based on potential business outcomes and value. At this live event, senior executives from the community shared insights and perspectives on how their companies are transforming their sales organizations to meet the expectations of today’s buyers. The meeting provided ideas, approaches, and actions to help your organization ascend to new heights of sales performance. Hosts for the meeting were Georgia State University and SOAR Performance Group.
Subscription and XaaS offers are clearly powering the growth of the technology industry (and even other industries). The best way to achieve profitable growth in Subscription models is by driving more revenue from your existing customers, and aggressively migrating them to your subscription and hybrid offers. The strategy, methods and tactics required to grow existing customers in subscription models are very different than the ones required under the traditional transactional approach to selling technology. You’ll need to have a plan to migrate your customers to your new offerings, and grow them once they get there.
Senior executives from the community shared insights and perspectives on the role of the sales leader in driving innovation with customers. Hosts for the meeting was the Houston chapter of the Sales Leadership Community. Special thanks to the University of Houston and SOAR Performance Group.
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