How to Connect Strategy and Compensation to Ensure Success of the New Sales Strategy
Every sales strategy shift comes with optimistic hopes that employees are going to make the changes required to ensure success of the strategy. While hope is always important, the reality of sales roles is that compensation plays an important part in motivating behavior. Therefore as a sales leader, when you adopt a new sales strategy, it is important to ask yourself – “how am I going to connect compensation to successful adoption and execution of the strategy?”