In this episode, John Thackston sits down with senior executives Barry Dixon, Charlie Thackston, and Daniel Barrett to discuss their perspectives on sales enablement.

Questions discussed include:

  • What does sales enablement mean to you and your organization?
  • Which functions are involved in sales enablement and how do you manage hand offs between groups?
  • At your company, what types of sales enablement initiatives have you put in place?
  • Of these initiatives, which have been the most impactful and what results have you seen?
  • Why do some sales enablement initiatives drive greater results than others?

Go here for more information on the Sales Leadership Community.


Episode 11: Senior Executive Perspectives on Sales Enablement