In this episode, John Thackston sits down with senior executives Barry Dixon, Charlie Thackston, and Daniel Barrett to discuss their perspectives on sales enablement.
Questions discussed include:
- What does sales enablement mean to you and your organization?
- Which functions are involved in sales enablement and how do you manage hand offs between groups?
- At your company, what types of sales enablement initiatives have you put in place?
- Of these initiatives, which have been the most impactful and what results have you seen?
- Why do some sales enablement initiatives drive greater results than others?